Garbage litters the street in front of a newspaper stand in Manhattan.
Photographer: Lindsey Nicholson/UCG/Universal Images Group Editorial
Government
NYC’s War on Trash Gets a Glam Squad
A new ad campaign is deploying local celebrities and influencers to make littering socially unacceptable with the message: “Don't Do New York City Dirty.”
A group of well-heeled New Yorkers are using their wealth and marketing savvy in a bid to make littering uncool.
A new seven-figure ad campaign and public education initiative studded with local celebrities and influencers is pushing the message, “Don't Do New York City Dirty.”