The New York Times Cooking on TikTok.
Photographer: Gabby Jones/Bloomberg
New York Times Cooking App Finds Right Ingredients to Vanquish Rivals
After launching 10 years ago, NYT Cooking has succeeded in a crowded field with its blend of sleek videos, massive recipe catalog and an active community of home chefs.
The most-watched YouTube video for the New York Times’ Cooking channel features chef and cookbook author Claire Saffitz carefully walking viewers through the steps of making the perfect croissant.
As she stands at the counter in the Times’ bright studio kitchen, she tells viewers not to be intimidated and that the reward is worth it.