Murray Roos, founder of LiveStockEx, a digital platform focused on cattle trading on his farm in Tunbridge Wells.
Photographer: Ayesha Kazim/Bloomberg
Ex-City Trading Boss Goes From Capital to UK Cattle Markets
Murray Roos bets he can persuade farmers to move from livestock auctions to his online trading platform, LiveStockEx.
Murray Roos was until earlier this year central to an effort to revolutionize the world’s capital markets via the London Stock Exchange’s nascent digital assets platform. Now, the 48-year-old former trader is using technology to take on even more entrenched market — the UK’s centuries old livestock auctions.
Roos stepped down as LSEG’s head of capital markets in March and decamped to the 200-acre East Sussex farm he bought in the final months of the Covid-19 lockdown.