Miuccia Prada and Raf Simons at Prada’s show during Milan Fashion Week Spring/Summer 2025, in September.
Photographer: Daniele Venturelli/WireImage/Getty Images
Prada Family Has a Plan in Place to Avoid Succession Drama
With the power couple behind the luxury house in their 70s, they have prepared the groundwork for their legacy.
After transforming a small leather shop in Milan into a $19 billion luxury empire, Miuccia Prada and Patrizio Bertelli have taken the first steps on a long-term path to secure the future of Prada SpA.
Lorenzo Bertelli, the billionaire couple’s eldest son, has already taken key ownership stakes as he gathers experience in day-to-day operations by leading marketing and sustainability units.