While bigger tops worked with skinny jeans, shoppers are now gravitating to smaller ones to balance out the wider pants.
Photographer: Jeremy Moeller/Getty ImagesConsumer
First Came the $100 Wide-Leg Jeans. Then the $700 Shopping Spree
Brands are enjoying an extra benefit that comes with the popularity of a new silhouette: Shoppers are buying other items to go with their new pants.
Big pants are driving big changes across the entire wardrobe.
A shift in fashion toward wide-leg jeans has driven the likes of Gap Inc., J Crew Group’s Madewell and even Lululemon Athletica Inc. to offer these styles, boosting sales. Now the brands are enjoying an extra benefit that comes with the popularity of the new silhouette: Consumers are buying a host of other items to go with the pants.