From left: Damone Roberts, Julissa Bermúdez, Hannah Diop, Nyakio Grieco, Sarah Happ, Staci Sichi and Sammy Alraies outside the Thirteen Lune store in Los Angeles.

From left: Damone Roberts, Julissa Bermúdez, Hannah Diop, Nyakio Grieco, Sarah Happ, Staci Sichi and Sammy Alraies outside the Thirteen Lune store in Los Angeles.

Photographer: Tracy Nguyen for Bloomberg Pursuits

This Beauty Pioneer Is Taking the Next Generation Under Her Wing

Nyakio Grieco started retail outlet Thirteen Lune to feel more hopeful and less alone. Four years later, she’s the champion for 175 inspiring brands.

On the main drag of Larchmont Boulevard, just south of the Paramount Pictures lot and the Hollywood Forever cemetery in West Hollywood, you’ll find a constellation of brands in a walkable two-block shopping radius that upends the reputation of Los Angeles as a city for cars only.

A West Coast outpost of Levain Bakery abuts Groundwork Coffee Co., a boutique coffee shop. Nearby, Jeni’s Splendid Ice Creams and Holey Grail Donuts beckon to Larchmont Farmers Market shoppers eager for sweet treats.