If Prime Minister Narendra Modi earns a third term in office, it will be in spite of the state of the rural and farming economy — not because of it.
Photographer: Anindito Mukherjee/Bloomberg

If Prime Minister Narendra Modi earns a third term in office, it will be in spite of the state of the rural and farming economy — not because of it.

Photographer: Anindito Mukherjee/Bloomberg

In India's Hindi Heartland, Farmer Distress Isn't Holding Back Modi

The ruling BJP’s increasingly entrenched popularity leans heavily on rural areas — but many have seen only limited benefits from the party’s decade in power.

Sitting cross-legged in a starched white kurta, Dayaram Raikwar moves the bellows on his harmonium with dexterity, chanting about subsidized toilets, clean water, debt relief for farmers, emancipation for women, the rule of law.

Raikwar, a farmer and devotional singer, is one of thousands of door-to-door volunteers who’ve been expanding the reach of India’s ruling Bharatiya Janata Party well beyond its traditional urban base. With national elections less than a month away, campaigning has dialed up here in the Hindi-speaking heartland. His small troupe find eager listeners for their political speeches and musical performances in and around southern Uttar Pradesh, the country’s most populous state and one of its poorest.