JSX Chief Executive Officer Alex Wilcox watches a JSX airplane take off at Dallas Love Field Airport on Feb. 1.

JSX Chief Executive Officer Alex Wilcox watches a JSX airplane take off at Dallas Love Field Airport on Feb. 1.

Photographer: Shelby Tauber/Bloomberg

Airlines Want to Stop ‘Travel Hack’ JSX From Luring Rich Flyers Away

By offering convenience at business class prices, JSX has drawn a cult following — and regulator scrutiny. 

Alex Wilcox’s furious rivals say he’s exploiting a loophole. Wilcox counters that they’re just annoyed he’s treading on their turf.

At the heart of their dispute is JSX, a Dallas-based carrier beloved by work travelers for offering convenience like a chartered plane at near business class prices.