
JSX Chief Executive Officer Alex Wilcox watches a JSX airplane take off at Dallas Love Field Airport on Feb. 1.
Photographer: Shelby Tauber/BloombergAirlines Want to Stop ‘Travel Hack’ JSX From Luring Rich Flyers Away
By offering convenience at business class prices, JSX has drawn a cult following — and regulator scrutiny.
Alex Wilcox’s furious rivals say he’s exploiting a loophole. Wilcox counters that they’re just annoyed he’s treading on their turf.
At the heart of their dispute is JSX, a Dallas-based carrier beloved by work travelers for offering convenience like a chartered plane at near business class prices.