Illustration: Kyle Platts for Bloomberg Businessweek
Business

Why Your Starbucks Wait Is So Long

Elaborate drinks and an almost endless array of combinations can slow baristas down, but a plan to hasten service has yet to materialize.

The biggest thing keeping people from their local Starbucks these days isn’t that a grande blonde vanilla latte costs $7 or that a venti mocha cookie crumble Frappuccino has 590 calories.

It’s the wait.