Photo by Santi Visali/Getty Images; illustration by Ben Schott
, Columnist
Will AI Topple Michelin, Consumer Reports and the Oscars?
A potential giant-killer is about to enter the ever-shifting landscape of product recommendation.
How do you choose which movie to see? Which fridge to buy? Which wine to drink?
In a world of superabundance, consumers have long turned to recommendation brands that sift, sort, select and reject according to their own (often opaque) standards.