Marcela Sancho, left, and her husband Mazen Kanaan, the co-founders of House of Pops.

Marcela Sancho, left, and her husband Mazen Kanaan, the co-founders of House of Pops.

Photographer: Christopher Pike/Bloomberg
Food & Drinks

The Popsicle That’s Taking Over the Middle East

The ultra-popular House of Pops’ brand of colorful, vegan flavors is expanding rapidly and will soon be on Emirates flights.

In Dubai, there are traps set for parents across town — in malls, at beaches and five-star resorts — in the form of popsicle stands. Once children see the brightly colored awning with the House of Pops logo and the pink, blue and chocolate popsicles, there’s no going back. You’ve got to buy one, and it will cost you 20 dirhams ($5.45).

“Sorry for that,” laughs Mazen Kanaan, co-founder of the Dubai-based ice cream company. “But it’s on purpose.”