
Thierry Guetta, an artist who goes by the name Mr. Brainwash, will open his “Mr. Brainwash Art Museum” installation to the public on Dec. 18.
Photographer: Gabriel Nivera for Bloomberg Pursuits
Mr. Brainwash Puts Porsche, Mercedes-Benz, Ferrari in New LA Art Show
For his new act, the convivial Frenchman mixes street art with sports cars.
If you’ve been in Beverly Hills, California, lately, you’ve noticed three classic cars stacked upright on the corner of Beverly and Santa Monica boulevards. They stand like totems outside the Paley Center for Media: a red Ferrari 250 GTO, a silver Mercedes 300 SLR and a green Porsche 911 Carrera RS.
Thierry Guetta, aka Mr. Brainwash, and his crew put them there late one night in November, just around the corner from an empty Rodeo Drive sparkling with Christmas lights. The cars are the face of his new pop-up installation, “Mr. Brainwash Art Museum,” which will open to the public on Dec. 18.