Skip to content
relates to The Great Post-Covid Online Shopping Bet Was a Costly Delusion

Illustration: Andrea Chronopoulos

Businessweek
Checkout

The Great Post-Covid Online Shopping Bet Was a Costly Delusion

Amazon, Wayfair, and other big e-commerce companies bet the pandemic would permanently change shopping behavior. They were wrong.

Did the pandemic forever change how we shop?

The answer seemed obvious in the first half of 2020, when retailers closed their doors to slow the spread of Covid-19, pushing millions to the internet. It looked like a fundamental shift in e-commerce’s trajectory. The thinking was simple: After experiencing the ease of online shopping, why would consumers return to stores?