Skip to content
relates to AMC’s CEO Turned His $9 Billion Company Into a Meme Machine

Photo illustration: Alis Atwell; Photos: Alamy; Getty Images

AMC’s CEO Turned His $9 Billion Company Into a Meme Machine

How Adam Aron, a 67-year-old executive with a background in loyalty programs, transformed himself into a Twitter-obsessed, gold mine-buying, populist folk hero for retail investors.

Updated on

For most movie fans, their dream selfie with a Hollywood star never quite materializes. But on a Friday night in June, Bruce and Deborah Cooke spotted one of their favorite movie heroes, just feet away. They moved in and asked for a photo.

Adam Aron, the chairman and chief executive officer of AMC Entertainment Holdings Inc., greeted the couple warmly, making small talk as they arranged themselves for the camera. Bruce was dressed in slacks and a button-down. Deborah wore a striking green dress. “I put my arm around you, I go to jail,” Aron, who’s 67, playfully said to Deborah, who’s 55. Everyone laughed.