Recently-launched Windex Dissolve is SC Johnson’s latest attempt to get the masses to try refillable bottles.
Photographer: Gabby Jones/Bloomberg
Checkout
Recycling Isn’t Going to Solve Plastic Waste. Enter Windex
SC Johnson is wagering a new concentrate of its popular cleaning product wins over shoppers after they ignored it a decade ago.
SC Johnson developed what seemed like an easy way to cut back on plastic waste when it released a concentrated Windex more than a decade ago.
Customers just had to pour the blue liquid from a pouch into a spray bottle, add water and go wipe down their bathroom mirror. Turning the popular glass cleaner into a concentrate meant using 90% less plastic. It also cut production costs and emissions from shipping a product mostly composed of water.