Paige Bueckers of the Connecticut Huskies celebrates after a victory against the NC State Wolfpack during the Elite Eight round of the 2022 NCAA Tournament on March 28.
Photographer: Greg Fiume/NCAA Photos/Getty ImagesScreentime
Which Final Four Basketball Players Have Greatest Earnings Potential? It's the Women
College players are cashing in for the first time on endorsement deals.
This year’s collegiate basketball tournament has a new twist: Amateur players can now make money from endorsements, and some female athletes stand to make more than the men.
Thanks to a U.S. Supreme Court ruling last year, college players can now benefit from sponsorship deals, and that’s meant big bucks for some of the stars. The biggest ballers have clinched deals with a range of brands — from the sporty, like Gatorade and IcyHot, to broader consumer names, such as H&R Block Inc. and DirecTV.