Pedestrians walk along near-empty roads during a lockdown imposed in Mumbai, March 2020.
Photographer: Dhiraj Singh/BloombergHere's What Indians Have Been Spending Their Cash on During the Pandemic
Spending patterns reveal what matters most to Indians as the pandemic rolls on.
Months of lockdown have altered the habits of Indian consumers: Their spending patterns reveal just how deeply concerned they are with protecting their health and fortifying their store-cupboards, warding off boredom and keeping their homes (and themselves) neat and tidy. And where new routines look likely to stick, some companies stand to gain a lot.
Here are a few of the products shoppers in the world’s biggest open consumer market have been stocking up on.