Tyler "Ninja" Blevins
Tyler "Ninja" BlevinsPhotographer: Robert Reiners/Getty Images

How Ninja Set Off an ‘All-Out Talent War’ in Video Gaming

Twitch and Mixer fight over gamers, who earn millions to live stream their play

On Aug. 1, a rail-thin 28-year-old with hair dyed red, white and blue altered the course of video gaming with three words: “The next chapter.”

That tweet introduced a video in which Tyler Blevins, known to his fans as Ninja, announced he was moving from Twitch, a video site owned by Amazon.com Inc., to Mixer, a rival site owned by Microsoft Corp.