Hyperdrive
Two Women Joined GM More Than a Decade Ago. Their Futures Couldn’t Be More Different
Tentative labor deal aside, the transition to electric and autonomous vehicles is leaving a generation of workers behind.
Rebecca Keetch, a GM production operator, looks at the ephemera her grandfather kept from the family’s time at GM, in Oshawa, Ontario, July 2019.
Photographer: Laurence Butet-Roch for BloombergAmanda Kalhous and Rebecca Keetch joined General Motors Canada within a year of each other. Over the past 15 years, they’ve survived layoffs, a government bailout, and the company’s bankruptcy. Today, they’re living through something more fundamental: the biggest shift the auto industry has seen since the invention of the assembly line.
This time, only one of them has a future in it.