Cars
The Best New Cars at the Geneva Auto Show
It’s the most exciting car show of the year.
This week at the Geneva Motor Show has proved nothing if not glamorous. And, like the lady serving $40 hamburgers at a roadside diner put it, “Life in Geneva is expensive.” She might have been talking about the burgers, but the statement applies to the cars here, too.
Amid a flurry of quirky electric concepts and people-movers from primarily European brands, big-brand names in the hypercar world—Koenigsegg, Bugatti—have produced multi-million-dollar production-ready cars to bolster their street cred.