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A Morgan Stanley Star Wants You to Back His Political Movement

Will Americans embrace a new party founded by bankers?

Meet the Serve America Movement, or SAM, which wants to take on the two biggest political parties.

Meet the Serve America Movement, or SAM, which wants to take on the two biggest political parties.

Photo illustration: Eugene Reznik/Bloomberg

Eric Grossman doesn’t look like he would want to do anything drastic. The top lawyer at Morgan Stanley is a 51-year-old homeowner in the New York suburbs with twin sons and a seat on the firm’s management committee. He’s another man in a power suit in a midtown Manhattan bank.

He also wants to topple America’s two-party system.

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