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Instagram Looks Like Facebook’s Best Hope

With lawmakers and users on the warpath, the photo-sharing app could be Mark Zuckerberg’s way out of the latest data scandal.
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Photo Illustration: Caroline Tompkins for Bloomberg Businessweek; Photographer: Getty Images

Through the glass doors, beyond the giant camera logo and before the artisan coffee stand, visitors to Instagram’s headquarters in Menlo Park, Calif., are invited to pause and commemorate the moment. Along one wall are three brightly painted dioramas: a night sky, a moonscape, and a pink sunrise with white plastic clouds in the foreground. The depictions, evoking the company’s famous photo filters, are joined by arched doorways so guests can step between the three sets, taking a portrait in each.

That this display celebrates a now instantly recognizable form—the selfies shared within Instagram’s smartphone app—is a testament to the company’s success and cultural impact. But what’s missing from this scene is any sign of Facebook.