Why Google and Amazon Keep Fidelity and BlackRock Up at Night

  • Consumers are ready to trust tech giants with their money
  • This story is part of a series on the future of investing
Illustration: Kevin Hong

“Alexa ... will I meet my retirement goal?”

“You are not on track to meet your retirement goal,” replies Amazon.com Inc.’s voice-activated digital assistant, with not a bit of sugar-coating. Then she suggests turning over $76 a month to Fidelity Investments and its advisers.