Ivanka Trump’s Spas Are Her Last Luxury Brand

On the second floor of a twisting glass tower in downtown Vancouver sits a spa decorated in subdued hues, dark wood, and plum orchids. Metal chain-link curtains hang near the floor-to-ceiling windows, ensuring privacy in a 5,000-square-foot space. The walls of the individual changing rooms are tiled with slabs of polished grey stone and the glass showers are back-lit in purple. Children can be pampered with special treatments alongside well-coiffed parents. In the Super Suite, a double-sized hot tub sprinkled with flower petals awaits couples who can retreat for a detoxifying mineral bath, steam shower, or a $355 side-by-side 60-minute massage.

Welcome to the new Spa by Ivanka Trump, one of two such locations in the world. Located at Trump hotels in Vancouver and Washington, these are the first spas to bear Ivanka’s full name–previous iterations simply used the surname made famous by her father. Both opened in the past nine months, leveraging the 35-year-old’s sudden global profile to sell diamond brightening treatments and something called a “hydrafacial” with peptides and hyaluronic acid. The spa says Ivanka, now an assistant to U.S. President Donald Trump, selected the products and treatments, including lavender-infused towels, tangerine & fig butter cream, and Babor skincare products.