This Startup Is Reinventing a Preppy Cult Classic

The guy most likely to revive preppy American style was educated at the Buckingham Browne & Nichols School in Cambridge, Mass. (class of 2005); Georgetown University (School of Foreign Service, 2009); and Oxford University (M.Phil. in archaeology, 2011; D.Phil., 2015). His name is Jack Carlson: Dr. Jack L. Carlson, it says on his sturdy stationery cards.

While a student, Carlson excelled as an athlete. He’s won the Henley Royal Regatta, among other races, as a coxswain—the member of a crew team who, facing his oarsmen and the finish line, calls the strokes and guides the race.