The Avon Lady’s Makeover

The industry wants to swap door-knocks for Instagram fans. Will millennials bite?

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Jaci Tischler applies her Mary Kay lipstick in her Mary Kay tee-shirt behind the wheel of her pink Mary Kay Chevy Cruze.

She’s come a long way from her freshman year at Texas Tech University, when she’d mark the days she was free to give her classmates facials on a dry-erase calendar on her dorm-room door.