Cycling Never Looked So Good

Cycling and fashion aren’t often associated, for a simple reason: Every day many people prove how easy it is to look ridiculous on a bike.

For a moneyed minority, London cycling brand Rapha changed that years ago with stylish riding gear in subtle earth tones—at decidedly unsubtle prices. But these days that understated look is rippling through the sport, with so many copycats appearing that looking good is easier than ever. There’s even a series of Instagram hashtags, from #Stravaphoto to #sockdoping, for further guidance.