Can SoundCloud Be the Facebook of Music?
The forgotten giant in the streaming wars needs labels, artists, and publishers to share its beautiful dream
From Left: Skeppe: Karen Walker, Ji Oh, Longchamp; Small: Marc Jacobs; Diamond: APC, The Generic Man; Morgan: Zimmerman, A+; Isostaluno; Karen Walker; Daytrip: Vince, Marc Jacobs; Key!: Burton, Oliver Goldsmith; Fei-Fei: Zimmerman, Camilla and Marc, Cushie Et Ochs; Coates: Allsaints; Cookies: Ovadia & Sons; Romiti; Sass & Bide; Trophy Bucks: Alexander McQueen; KDrew: Carven, Kent and Curwen; Skyzoo: Theroy; Espinosa: Fifteen & Half
Photographs by Peter Funch for Bloomberg Businessweek; Set design: Dave Bryant; Styling: Shibon Kennedy; Hair and makeup: Silvia Cincotta