Skip to content

The NFL’s Most Republican and Democratic Fan Bases

Bloomberg Politics teamed up with Resonate Insights, an analytics firm that studies consumers’ motivations, to examine the partisan leanings of each team's fan base.
relates to The NFL’s Most Republican and Democratic Fan Bases

The midterm elections may be looming, but it's still football season and it's hard for some of us to tear ourselves away. Which got us thinking: Campaign data analysts break down voters into all sorts of groups. Why not break them down by their favorite NFL team?

So Bloomberg Politics teamed up with Resonate, an analytics firm that studies consumers’ motivations, to examine the partisan leanings of each team's fan base. Then we compared that information with how those fans actually voted. It turns out that there are swing teams, just as there are swing voters, and that most NFL fan bases have a pronounced partisan bias of which they may not be aware. Politically speaking, the fans of at least two teams are downright schizophrenic.