Consumer

Fashion Giant Loved by Hollywood Stars Crashes in Brazil Markets

Meryl Streep in Azzas 2154 heels at the premiere of The Devil Wears Prada 2 in Shanghai.Photographer: Xia Wenning/VCG/Getty Images

To the outside world, Brazilian fashion giant Azzas 2154 SA appears to be having a breakout moment. Its latest winter campaign featured Sarah Jessica Parker; Meryl Streep turned up to a premiere of The Devil Wears Prada 2 in its black Scarpin heels; and Justin Bieber has been seen sporting its kaleidoscopic puffer jacket.

Inside corporate headquarters, though, a crisis is brewing.