Gucci in Talks With Renault F1 Team Alpine Over Sponsorship Deal
The Alpine F1 A526 Mercedes on track during the F1 Grand Prix of Miami on May 3.
Photographer: Clive Mason/Getty Images
The Alpine Formula One team is currently in discussions with Gucci regarding a potential sponsorship agreement that would feature the Kering SA-owned luxury brand on the team’s racing cars.
Alpine is exploring partnerships with several brands, including Guccio Gucci SPA, though negotiations remain ongoing and no final decision has been reached, according to people familiar with the situation.