Finance

OpenAI, Plaid to Bring Tailored Financial Guidance to Masses

Photographer: Gabby Jones/Bloomberg

OpenAI is partnering with Plaid Inc. to give consumers using ChatGPT personalized financial advice based on data they share with the tech companies.

ChatGPT, the best-known artificial intelligence platform among consumers, has until now been able to provide only generic recommendations: “automate your savings” or “reduce takeout to once a week.” It’s been lacking a window into consumers’ actual financial lives to offer more tailored guidance.