Big Take Podcast

Meet the Generation Shaping Global Consumer Trends With Your Money

On today’s Big Take podcast, David Gura and Stacey Vanek Smith on the $100 billion dollar Gen Alpha economy.

Photo Illustration: Justin Metz for Bloomberg Businessweek

Never miss an episode. Follow The Big Take daily podcast today.

The oldest Gen Alphas are still in high school, but some of the early reviews have been scathing. Unruly. Nihilistic. Bad at reading. Yet when Bloomberg Businessweek’s Stacey Vanek Smith dug into the research, she emerged with a more optimistic view on the most online generation yet. Tech savvy. Globally minded. Also, preternaturally good at skincare.