Insider One Buys Bluecore in AI Marketing Drive Ahead of IPO

Istanbul-based startup Insider One bought Bluecore Inc to expand its US reach in artificial intelligence marketing ahead of a planned initial public offering.

In an interview with Bloomberg, Insider One’s co-founder and Chief Executive Officer Hande Cilingir declined to specify the size of the deal but said it’s a mix of cash and equity. She added that the acquisition retains Bluecore’s unicorn status, meaning a valuation of more than $1 billion.