Byron Allen Wants to Turn BuzzFeed Into a Free-TV Super App

Byron Allen in 2023.Photographer: Kyle Grillot/Bloomberg

Byron Allen wants to turn BuzzFeed Inc., the struggling online media outlet, into a free-TV super app that will combine news, weather reports and entertainment content.

The 65-year-old entrepreneur says he’ll use his experience creating and licensing programming for mass audiences to remake the well-known brand.