Consumer

LVMH Gains a Bull as Barclays Says Selloff Creates Chance to Buy

A bag in the window display at a Louis Vuitton boutique in London.Photographer: Jose Sarmento Matos/Bloomberg

With LVMH’s stock suffering their worst start to a year on record, Barclays Plc analysts see a buying opportunity for shares in the maker of Louis Vuitton handbags and Christian Dior perfume.

LVMH Moët Hennessy Louis Vuitton SE’s status as a bellwether for the luxury sector has weighed on its shares, with investors factoring in slowing industry growth and a tougher consumer backdrop, Barclays analysts including Viktoria Petrova wrote in a note late Monday. They lifted their recommendation for the stock to overweight from equal-weight, however, citing underestimated tailwinds from turnarounds at key brands Tiffany and Dior.