Audemars Piguet-Swatch Watch Has Fans Camping Outside for Days

Swatch Group AG is launching its first-ever collaboration with a rival watchmaker, teaming up with ultra high-end competitor Audemars Piguet, and fans are already lining up five days ahead of its sale date.

It’s an unexpected move for the Swiss watch maker, which owns more than a dozen brands ranging from low-cost Swatch to luxury Omega. Swatch and Audemars Piguet have partnered to create a pocket watch that can transform into a pendant that’s worn around the neck. It can also be used as a desk clock or a bag charm.