Consumer

Ambani’s Cola War With Coke, Pepsi Spurs Fridge Bonanza in India

A child accompanied by an elder picks a soft drink of his choice inside a shop in Sirsiwala village, Punjab, India, on Aug. 8, 2023.Photographer: Anindito Mukherjee/Bloomberg

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By Satviki Sanjay

May 12, 2026 at 1:00 AM UTC

The market share war between billionaire Mukesh Ambani’s Campa Cola, Coca-Cola Co. and PepsiCo Inc. is creating an unlikely winner in the world’s largest consumer market: refrigerators.

Reliance Industries Ltd.’s consumer goods unit and the American cola giants are on an expansion drive, installing commercial refrigerators in mom-and-pop stores across India. That’s one of the factors driving growth for these so-called visi-coolers, Mohit Sud, group president for Unitary Cooling Products at Blue Star Ltd. told Bloomberg News.