Bruin Capital Bets on Sports Tech, Not Teams, in Global Strategy

Bruin Capital Chief Executive Officer George Pyne is focusing his firm’s investments on “second-level enablers” in sports rather than team ownership, targeting the technology, content and service companies that support the $75 billion global industry.

“We are investing in the companies that are the backbone and power the sports industry. So tech, content enablers, services,” Pyne said Wednesday in a Bloomberg Television interview. “When the NBA sells its rights for $75 billion, we win because our services are more important. When the NFL is going to increase its rights fees from 30% to 50%, we win. We are powering the growth in the business.”