The Video Clipping Machine Behind Clavicular’s Viral Fame

Videos of the influencer Clavicular are inescapable online. Social media is awash with clips of his sharp-featured face and muscular body — the result of a “looksmaxxing” regimen that can include testosterone injections and even tapping his face with a hammer.

Clavicular, 20, whose real name is Braden Peters, is relatively new to the influencer life. But after just about a year posting on his main accounts online, the “manosphere” figure has been the subject of profiles in the New York Times, the Atlantic, GQ, the Guardian and 60 Minutes Australia. Between March and April, 70,000 clips of his content have been viewed 2.2 billion times across short-form video platforms like TikTok and Instagram Reels, according to data posted to X by a marketing firm he works with.