Adidas Gets Running Lift From Two Sub-2-Hour Marathons
Photographer: Alex Davidson/Getty Images
As athletes and spectators marvel at, not one, but two men smashing the once-unthinkable two-hour barrier in this year’s London Marathon, German sportsgear maker Adidas AG also has reason to celebrate.
Kenya’s Sabastian Sawe and Ethiopia’s Yomif Kejelcha were both clad in its new and ultra-light $500 racing shoe as they crossed the finishing line on Sunday.