Weight-Loss Drugs Drive New Spending Shift in South Africa

South Africans are increasingly opening their wallets in pursuit of better health, with weight management emerging as a new spending trend that is reshaping household budgets.

The shift goes beyond discretionary wellness purchases, pointing to a broader change in everyday consumption. While supplements and vitamins still dominate, spending on fitness, weight-management support and cosmetic procedures is gaining ground, according to a report by Visa Inc. and Discovery Bank.