Ferrari Sets Price for First Electric Car at Around €550,000
Ferrari has said it wants to give clients freedom of choice across internal-combustion, hybrid and electric drivetrains.
Photographer: Eric Thayer/BloombergFerrari NV has settled on a preliminary price of about €550,000 ($647,000) for its first fully electric supercar ahead of the model’s premiere in Rome next month, according to people familiar with the matter.
The pricing would put the new Luce above the Italian automaker’s Purosangue sport utility vehicle, which starts at about €450,000. The final pricing may still be adjusted by 10% in either direction, the people said, asking not to be identified discussing confidential information. Ferrari declined to comment.