Apple’s Tim Cook Takes On Crucial New Role: Global Ambassador

Now that Tim Cook is shedding the yoke of running Apple Inc., he can devote more time to an increasingly crucial role: acting as the company’s global ambassador.

In announcing his new job as executive chairman, Apple said that Cook’s work will include engaging policymakers around the world, a task that holds new importance for the iPhone maker against a backdrop of US-China trade friction and rising geopolitical tensions from the Iran war.