TCL-Sony Deal Marks China’s Rise to Prominence in TV Market

TCL Electronics Holdings Ltd.’s investment in Sony Group Corp.’s global home entertainment business sets the stage for the Chinese manufacturer to become the world’s leading television brand, surpassing South Korean rivals and bookmarking decades of Japanese consumer electronics dominance.

TCL agreed to pay 75.4 billion yen ($475 million) for a 51% stake in a new joint venture that will absorb Sony’s home entertainment unit, including Bravia televisions. Set to launch in April 2027, the venture will make TVs under the Sony and Bravia names while using TCL Electronics’ display technology.