Mixue Profit Jumps 33% as Bubble-Tea Giant Defies Price War

Mixue Group posted better-than-expected earnings in 2025, with revenue and profit both surging over 30% as China’s largest bubble-tea chain weathered a fierce price war.

Revenue climbed 35% to 33.56 billion yuan ($4.87 billion), slightly above the average analyst estimate of 32.94 billion yuan. Net profit rose 33%, compared with a consensus estimate of 31%.