Apple Is Set to Put Ads in Apple Maps in Services Push

Apple Inc. is preparing to introduce advertising in its Maps app, part of a broader push to generate more money from services.

An announcement could come as early as this month, according to people with knowledge of the matter. The system will operate similarly to advertising in Google Maps, allowing retailers and brands to bid for ad slots against search queries, said the people, who asked not to be identified because the plans are private.