The KPop Demon Hunters’ Tourism Wave Is Just Getting Started
The Netflix film has already spurred increased interest in trips to Seoul. The way its fans are engaging with Korean culture makes it an even more notable phenomenon.
Huntrix, the girl-band at the center of the KPop Demon Hunters universe.
Source: NetflixHonolulu-based Christine Kim was early on the KPop Demon Hunters travel trend. In fairness, her trip to Seoul with her husband and kids was already on the books before the Netflix film came out in June 2025. The plan, initially at least, was to visit grandparents. But then Rumi, Zoey and Mira, the movie’s protagonists, became her 5-year-old daughter’s idols, and the itinerary got rewritten in real time. When they visited a jimjilbang, or Korean spa, and the Namsan Tower, the setting for the rival Saja Boys’s final show in the movie, the Kims’ family trip turned into the ultimate bragging rights.
“My daughter seemed to be totally shocked that the places from the movie were real,” Kim says via text. “She was so excited, she was speechless.”