Meta Tests AI Shopping Research Tool to Rival ChatGPT, Gemini

Meta Platforms Inc. is testing a shopping research feature in its artificial intelligence chatbot, rivaling a similar tool offered by OpenAI’s ChatGPT and Google’s Gemini.

The feature, which allows requests for product suggestions, is being rolled out to some US-based users of the Meta AI web browser. The chatbot responds with a carousel of product images that include captions with information about the brand, website, and price. It also offers a brief explanation of its recommendations in bullet-point form. A Meta spokesperson confirmed that the shopping tool is being tested, but declined to share further details.