Apple Raises MacBook Air and Pro Prices in Face of Memory Crunch

A designer uses a new MacBook Pro with the M5 Pro chip.Source: Apple

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By Mark Gurman

March 3, 2026 at 2:06 PM UTC

Updated on

March 3, 2026 at 4:12 PM UTC

Apple Inc. updated the MacBook Air and MacBook Pro, the company’s two main laptop computer lines, adding faster processors and raising prices as it copes with an industrywide memory crunch.

Apple debuted the new models on Tuesday, giving the Air the M5 processor and the MacBook Pro the first M5 Pro and M5 Max chips. It also revamped its external monitor lineup, introducing two new models aimed at both consumers and professionals.